GPPC - International Business and Digital Innovation
Discover your strengths and passions across various business specialisations while developing the essential skills needed for your future career.
International Business and Digital Innovation
This course will allow students to get an opportunity to experience digitalising real businesses under the guidance of industry experts.Students will approach businesses lacking digital presence, create and manage their social media profiles, and implement effective digital strategies to help these businesses flourish online. They’ll also empower business owners by teaching them how to digitally market their products, making a real impact while gaining invaluable experience in the field.
One More Bite is the detail-oriented culinary subsidiary of ING that focuses on providing the tastiest, healthiest, and diverse array of food and beverages with operations spanning across multiple campuses.
Internationalise your Business:
- International Trade Theories and Preparations
- Brand/Product Selection
- International Consumer Behaviour
- Cross-Cultural Management
Digital Advertising and Content Marketing:
- Sales in the Fourth Industrial Revolution
- Content Strategy and Brand Management
- Content Creation and Video Analytics
Destination Management:
- Fundamentals of Marketing and Destination Management
- Event Planning and Coordination
- Digital Marketing Strategies
- Market Research and Idea Presentation
Become a Digital Entrepreneur:
- Emerging Digital Marketing Trends
- Technologies in Digital Business Management
- Digital Entrepreneurship
Singing Bull:
- Stock Market Foundation
- Stock Analysis
- Trading
Course Specification
- Module Approved to Run in 2024/2025
Course Title
- International Business and Digital Innovation
Total Study Hours
- 30 Hours
Module Titles
- Internationalise your Business
- Digital Advertising and Content Marketing
- Destination Management
- Become a Digital Entrepreneur
- Singing Bull
L01: Understand the fundamental aspects of the theories of international trade and policy analysis.
L02: Understand the impact of culture on organisational behaviour and management practice.
L03: Plan a digital marketing programmes to an organisation and its markets.
L04: Analyse the influence of the dynamic digital environment on marketing activity and consumers.
L05: Critically evaluate destination’s tourism potential and interpret market trends relevant to destination’s development.
L06: Design new destination specific tourism product via creation of development plan that increases destination’s competitive position.
L07: Develope an effective strategy to promote unexplored destinations through local visits and experiences.
L08: Demonstrate understanding of digital business management.
L09: Demonstrate understanding of the concepts, theories, and frameworks related to digital business management and e-businesses.
L10: Understand the fundamentals of the stock market, trading strategies, and implement learned strategies to make informed investment decisions.
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